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    Home » GAMAYA and Terraview Merge to Boost Sustainable Farming Solutions
    Farming

    GAMAYA and Terraview Merge to Boost Sustainable Farming Solutions

    Crop ProtectionBy Crop ProtectionSeptember 15, 2024No Comments3 Mins Read
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    Two leaders in agritech, GAMAYA and Terraview, have announced a merger aimed at revolutionising sustainability in global food production. The merged entity will operate under the GAMAYA brand and will combine the companies’ expertise in artificial intelligence (AI) to address critical challenges such as decarbonisation and water efficiency in agriculture.

    Both companies bring significant technological leadership to the table. GAMAYA’s flagship product ‘CanaSight’ has been a key tool for sugarcane growers across Brazil, Latin America, the USA, Africa, and India, helping farmers monitor and optimise crop performance. In addition, GAMAYA’s new product ‘CanaTrace’ enables the decarbonisation of sugarcane farming through a comprehensive monitoring, reporting, and verification (MRV) toolset. Currently serving over 1.5 million hectares of farmland, GAMAYA is a global leader in sugarcane intelligence.

    Terraview, meanwhile, has made its mark within the grape industry, particularly with wine grape producers. Its flagship platform, ‘TerraviewOS’, is widely used across vineyards in Spain, the United States, and Australia. The company’s AI-powered ‘Aquaview’ tool is a standout innovation, providing real-time irrigation insights to help vineyards manage water use efficiently, even with limited infrastructure.

    The merger brings together these complementary technologies, promising to enhance sustainability efforts in agriculture through integrated AI solutions. Initially focusing on sugarcane and grape crops, the combined company plans to expand its offerings to additional value chains and new markets, furthering its mission to drive climate-resilient food production.

    Yury Vasilkov, who will serve as CEO of the new entity, said the merger positions the company to address a $10 billion market opportunity. “Decarbonisation and cost-effective water use will be top priorities for agriculture in the coming years, and we are well-positioned to address these opportunities, starting from the crops where we are already strong players today,” he said.

    Piyush Harsh, Chief Science Officer of the new company, echoed these sentiments, emphasising the potential global impact of the merger. “By joining forces and integrating our technologies, we will significantly improve sustainability in the face of resource constraints while also enhancing profitability for farmers worldwide,” Harsh noted.

    The merger is backed by key investors, including Seed4Equity, Glasshouse (Peter Brabeck-Letmathe Family office), ICOS Capital, the Mahindra Group, VI Partners, and Binny Bansal’s 3SV (Three State Ventures). These investors recognise the potential of the new entity to drive significant change across the agriculture industry, particularly in terms of addressing the pressing issues of climate change, water scarcity, and food security.

    Prateek Srivastava, Co-Founder of Terraview, highlighted the strategic fit between the two companies. “GAMAYA and Terraview bring together unique but complementary products, a reliable go-to-market strategy, and hard-learned lessons from the field. Together, we can impact 5% of the total arable land on earth, creating lasting value for the planet,” he said.

    Chairman of GAMAYA’s board, Taha Ben Mrad, added that the merger would strengthen the expertise of both companies, enabling them to build a more comprehensive solution for regenerative agriculture. “This merger represents a key building block in shaping the future of sustainable farming,” he concluded.

    As climate change continues to place increasing pressure on global food systems, the merger of GAMAYA and Terraview promises to offer much-needed tools for decarbonisation and sustainable water management in agriculture. The newly formed company is set to play a pivotal role in shaping the future of farming, making it more resilient and climate conscious.

    For further information, please visit www.gamaya.com

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