Author: Crop Protection

One type of corporate narrative that is underrepresented is the one in which a business faces obsolescence head-on and resolves, defiantly and stubbornly, to continue operating tomorrow. Right now, that story is WeightWatchers. The company, which was started in a Queens living room in 1963 by a housewife named Jean Nidetch who just wanted people to stop eating alone and start talking about it, created something truly unique: a weight-loss movement based on accountability, community, and the silent discipline of point counting. It was effective for decades. In 2018, membership reached a peak of almost five million individuals. Then the…

The notion that Apple would voluntarily provide repair manuals, sell spare parts to strangers, and permit independent retailers to lawfully fix iPhones seemed as plausible as the company disclosing its source code for a considerable amount of time. Apple had been erecting political, legal, and technical barriers around its products for years. proprietary chips, parts pairing software, tight screws, and discreet lobbying against laws that facilitate repairs. The business defended the closed system with the kind of tenacity that tends to deter competitors. Then, on a Wednesday morning in November 2021, Apple declared that it was completely changing its direction.…

It was challenging to watch a video that surfaced online in March 2024 without pausing to reflect. A 29-year-old man who had been paralyzed from the shoulders down due to a diving accident eight years prior sat in front of a screen and used only his thoughts to move a cursor across it. He said the gadget inside his skull was simple to operate. He claimed to have been playing chess. He had been sharing content on social media. Like someone discussing a new laptop that occasionally runs slowly, he said, almost casually, that things weren’t perfect yet. His name…

There are layers of frozen ground that haven’t thawed since the last ice age somewhere beneath Siberia’s flat, grey-brown terrain, which for the majority of the year appears to be the end of something. There are deeper layers that completely predate modern humans. Above them walked woolly mammoths. Above them, cave lions were born and died. And things have been waiting inside, trapped in an oxygen-free blackness that has never seen light. Some of those things are still capable of awakening, according to researchers who have drilled into that permafrost and extracted soil cores. A virus that had been frozen…

Sam Altman, the CEO of OpenAI, the company that created ChatGPT, almost casually mentioned that he had stopped using Google at a recent AI summit in Paris. Not in a big way. Not as a proclamation. As an analogy for his own behavior, consider how you might realize you haven’t watched cable TV in six months. “I realized, over the last couple of months, that I don’t use a lot of the services that I used to use,” he stated. The audience chuckled a little. Most likely, those whose businesses rely on search traffic did not. The current state of…

Reading some physics papers can cause a certain kind of vertigo because the authors are cautious and measured in their language, hedging every claim, but the implications lurking beneath the surface are nearly too big to handle calmly. In early 2025, a study based on observations from the James Webb Space Telescope gave several researchers that exact feeling. The discovery itself seems almost straightforward: the majority of the deep-field galaxies that JWST has seen seem to be rotating in the same direction. Approximately two-thirds rotate in a clockwise direction. The others move in an anticlockwise direction. The split ought to…

Imagine a 25-year-old at an airport departure gate, traveling to the Dominican Republic for a vacation that she paid for with four $1,000 payments over the course of six months using Afterpay. She will tell you that it made budgeting easier. She will claim that she didn’t earn enough money to use a credit card. To be honest, it’s difficult to ignore the reasoning. When the amount on the screen at checkout is only 25% of what you would otherwise owe, the math appears doable. That’s precisely why it’s so hard to argue with and so subtly risky. Services like…

The ground beneath you feels solid, inert, and unremarkable when you stand in almost any old forest, such as the dense Douglas Fir stands of British Columbia or a beech wood in rural Germany where the light comes through in broken patches. It isn’t. A few centimeters below the surface, beneath that dark soil and leaf litter, is a network so extensive and ancient that it makes the internet seem like a relatively new experiment. Scientists have come to refer to it as the “wood wide web,” and although that term seems lighthearted, the concept it describes is actually quite…

The conversation has changed in a way that would have seemed improbable ten years ago when you walk into the waiting room of practically any endocrinologist in a major American city. People are discussing weight in a way that is more akin to clinical matter-of-factness rather than with shame or the resigned acceptance that once pervaded those conversations. A tablet. a prescription. A shot every week. numbers declining. GLP-1 medications play a significant role in the evolving discourse surrounding obesity. Approximately 170,000 people were prescribed the Wegovy® pill within three weeks of its January 5, 2026, launch in the United…

The notion that the actual air that flowed through Earth’s atmosphere more than a million years ago is contained in a column of ice that was drawn from almost two miles below the Antarctic surface is subtly astounding. Not a chemical stand-in for that air. It is not a mathematical model that speculates on potential conditions. The real thing: an ancient atmosphere preserved by pressure, cold, and pure geological luck, contained within pinhead-sized bubbles. It’s difficult not to get the impression that something truly unique is taking place when you’re standing in a chilled lab in Cambridge and watching researchers…